This is an interesting tool. I think it is more geared toward industry, but it is a good example of what could be developed for consumers. I'd like to be able to go to a paper calculator and see the impact of all the magazines and newspapers I subscribe to. I'd also like to be able to see the impact of that magazine. If I was able to see their footprint and compare it to a competitor, I might elect to change my subscription or eliminate it.
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