I joined Earth Cinema Circle about 9 months ago. It works a lot like a book club. They send out an "eco-friendly" DVD every other month. It costs $40 every other month. I figured it was a good cause and a way to help circulate into the mainstream, eco-friendly topics. So far I have been moderately pleased. The DVD's selected are more like student projects. They are often too heavy with negative stuff or too "unfocused" to really have a message. There have been a few that were excellent though. I figure I'll stay in it at least a year to "support" the cause and to give them a chance to improve. They are getting better. I think it's only 2 years old. It's a great concept. If more people were making Earth Videos, then it would help educate people. But there has to be a market and this is one way to help create that market.