Sunday, April 22, 2007

Green to Gold

This is the book I'm currently reading. For me, it lacks some of the punch I wish it had. It offers strategies for companies to think green. Monitor the NGO's and pay attention to their issues. Look up stream and down stream to see what footprint your product has and look for NGO hot issues. Make sure you are addressing their concern but secretly behind the scene, attack their rationale. It offers an interesting insight into what companies fear and where a NGO or environment group should focus their attention to make them become more responsible corporate citizens.

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