Our book club is actually going to read Frank Luntz's book: "Words That Work: It's Not What You Say, It's What People Hear." Luntz says a recent GRIST interview that Environmentalist are just mean people. We say, Frank Lunz's face is the face of evil... chuckle. We wanted to contrast Lakoff's book and Lunz's book. Dueling linguists so to speak. Interestingly, today I got an appeal for Cato Institute asking me to donate $100. Along with the request is a 25 page letter re-defining "liberty", just like Lakoff said in his book, "Whose Freedom"?
Tuesday, February 06, 2007
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